Decision Process Optimization

Use scores and segments for the automation, centralization and quality assurance of decisions.

  • Score:
    • Probability of customer behavior
  • Segment:
    • Group of similar customers
  • Decision:
    • Associating an action to a segment
    • Assigning a customer to that segment


Decision Process Optimization is used in the credit risk department for example for


Decision Process Optimization can also make use of the following analyses, typically outside of the risk department:

  • Behavioral segmentation
  • Profit scores
  • Cross-sell scores
  • Campaign response scores
  • Activity scores
  • Early repayment scores
  • Impairment scores
  • Attrition scores
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